Optimizing the your webpage is more important in these days when you look the stats
- There are 6 billion searches a day that now happen on Google
- It was 3.5 billion in January 2020
- Today, more than 90% of the world’s online traffic now originates from search. (Sparktoro)
You can do good design and add awesome contents to your website hoping to get a higher rank in Google. There are two things If you think of how google algorithms work on your site. They are On Page SEO and Off Page SEO.
Another name for Off Page SEO is Link Building.
In this post we will see On Page SEO in detail.
On Page SEO is, optimizing web pages to get higher rank in google and generate more relevant organic traffic to your wordpress website.
Please remember that you are going to optimize single page (URL) on your website under On Page SEO. Some of the on page techniques will be applicable to the entire website. For example installing the SSL certificate.
You optimize the HTML code as well as content of the website when you are doing On Page SEO.
Most of the well built WordPress has the good structure for SEO optimized HTML code so that you do not have to spend much time editing those WordPress theme files.
On page SEo is the foundation to higher ranking in Google. If you want to beat your competitors you have to do the off-page SEO too
These days, SEO experts know the importance of the on-page SEO of your website. They talk about a lot of things to improve your on-page SEO.
Due to the Google’s Hummingbird and Rankbrain, on-page SEO is more complex than before. In early days people used to stuff keywords to the content of the webpage keeping track of keyword density ratio. That method no longer work in on-page SEO now
While you develop high quality, relevant and user engaged contents you can do on-page SEO like using proper headlines, HTML tags (title, meta, and header), and images.
By doing so you can make sure that your website has a high level of expertise, authoritativeness, and trustworthiness
Why is on-page SEO important?
Your website needs target visitors who would like to consume your services or products. On-page optimization is the technique you have to use If you want to get target visitors to your website
Another thing you can achieve with on-page optimization is the brand and website awareness to users who are interested in your website. When your website starts visible in SERP users are aware of your website.
There are lots of SEO factors that affect on-page SEO. When you implement those in your webpage you will get more organic traffic to your website
Show your web pages in Google’s search result page
Users can quickly and clearly understand what the site is about if you have a well SEO optimized web page.
Search engine can understand the relevance of the web page easily
By implementing proper on-page SEO you can improve the search intent of your website which leads higher visibility of your website to users
1 Search Intent
Understand behind the search query
Your page should match the search intent
2 Related Sub Topic
How to find related subtopic
A Analyze the top ranking pages using a tool and grab related subtopic for main keyword
3 Add LSI Keywords to your contents
When you search a keyword in google you can see a drop-down list of keywords in the search box and also at the bottom of the page. These keywords are called LSI keywords
These keywords are very important to understand about your content
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4 Short and descriptive URL
Always use super short and descriptive urls. According to the studies shorter urls ranks better than longer urls
If your title tag is 10 Timeless Keyword Research Tips
Your url can be http://www.yourdomain.com/keyword-research-tips
Since users can see the text in this url there is a high chance of clicking the url if it best matches with the search query.
You will get backlinks with these types URls because these urls can be easy to embed to website contents because of the descriptive url
5 Target keyword in URL
Include your target keyword in the URL. In this example it is keyword research
Your target keyword should be in the permalink
How do you edit the permalink?
6 Target keyword in Title tag, Description and H1 tag
There is a small correlation between exact match keywords in title tag, description and H1 tag.
It helps searches to identify your page is related to what they are searching for
You can use synonyms if you do not like to stuffs keywords to those places
7 Optimize your title tag for higher click through rate
This is a google ranking factor. High click through rate is a ranking boost
How do you optimize ?
- Include numbers in the title. Titles with numbers get 36% click than titles without numbers
11 actionable methods for on page seo
- Add brackets and parentheses to your title. Head lines with bracketed clarification get 38% high CTR that headlines without brackets
11 actionable methods for on page seo [Actionable Plan]
8 Use external links in your page
Google uses external links as a ranking factor. You can include 2-5 authoritative links in every article you publish. With these external links you can see considerable difference in SERP
9 Use Internal Links
When you add contents to your site you can add 2-5 links to your old posts. Make sure that those posts are relevant to your current page. Add internal links to a page which you want to boost
10 Optimize images with alt tags
ALT tag allows you to add descriptive text to your image
Why do you need ALT tag for your image
- What happens when image load fails? It will show the file name but if you have ALT tag it will display ALT tag
- Proving the text for the ALT tag of the image is the key to enable Web accessibility. Alt tag is used by screen readers
- SE index the images property when you provide ALT tag texts. Web crawler can understand the context of the image
11 Add structured data where needed
Structured data is not a ranking factor but structured data can be easy for search engines to understand about the page and SE can show it where relevant.
If you can get a ranking position with structured data you can get more traffic to your website.
12 Contents should be simple and easy to read
When you write the contents of your page pay your attention to write simple, clear and easy to read contents always.
This will enable search engine to understand the context of your page and users also find easy to read it or they can scan the pages quickly
Write simple and short sentences as you speak. Never write complex sentences
13 publish long contents
When you analyse top ranking pages for a given keyword you can see that most of the top ranking pages have a long form of content.
Studies also proved that longer contents outrank the shorter contents. In other words, longer content means you cover the topic in detail and you can explain everything related to that topic so that users do not want to go to other websites to find out details about what they are looking for.
When you write longer contents you naturally add the LSI keywords and Google love this kind of content.