Google Ad Optimization Score
If someone asks you the following question
Is your Google ad campaign running optimally?
This is a subjective answer and one can say that my Google Ad campaign is optimal and other will say Google ad campaign is not optimal
Then how do you know whether you campaign run optimally?
You have to measure the Google Ad Optimization Score which measures how well your campaign performs. The score lies between 0% to 100%
Anyway, you have to optimize your google ad campaign if you want to win the adwordin this game
Google Ad has built in tool which tell you the optimization score and recommendation to improve the score
I never trust google recommendations until i test them analyse with my numbers. I had some bad experience when I implemented the google recommendation. Remember this is a game with numbers
Optimal results comes from your campaign when you optimise your campaign
You can optimise your bids to maximise your profit, click through rate, landing page views and conversion rate
Ad Copy Optimization
You can create several ads and rotate them inside the campaign and identify which one gives you the good results
Landing Page Optimization
You can optimize your landing page get higher ROI
Match Type Optimization
You have to make sure you are using right combination of keyword type like exact , broad, phrase and phrased modified
Search Term Optimization ( Negative keyword)
Always try to grow your negative keyword list in your campaign. By doing so you can optimize your search terms
Quality score optimization
This is the key to a successful adword campaign.
You can use the following tasks to improve the quality score
– Writing better ad copy for relevance to landing page
– Good landing page
Campaign and Ad Group Optimization
Single keyword ad group
Since you have only one keyword for your ad group you have the full control at the keyword level to that ad group. Then you will find easy to change the parameters inside that Ad group
You can optimize the conversion and clicks within the budget allowed. You have daily budget, weekly budget and monthly budget for your campaign and you can optimize your budget to get most profit from your campaign
There are several ways to optimize your budget
You can read this article about budget optimization in Google adwords
This is to optimize your entire google account. Once you have the entire account start running optimally google will reward you
This is very important optimization in your campaign because your end goal is to bring customers to your website and convert them to buy product or service from your website
Although you have several methods to optimize your ad campaign how do you measure it. There are some third party tool like www.wordstream.com and Google also shows the optimization score inside your campaign
You can get a 100% score for your campaign which means you are spending money as google recommends when you have a 100% score.
I do not recommend that and please do not trust google 100% because Google is doing a business and they also want to optimize their profit
Do not optimize to get 100% score instead try to get 90% above just implementing the recommendations without increasing your daily budget
Honestly Google gives you good recommendation but filter out what is suitable for your campaign within your budget constraint
I just focus on end results and do not focus much about the optimization score. These scores are just arbitrary numbers to run your campaign smoothly.
At the end of the I should be responsible for my clients to get good ROI. So I am implementing some of the recommendation to increase ROI
To answer this question you should measure some values and